TikTok is introducing a updated setting that allows them to reduce the volume of AI-made media appearing in their feeds. This step comes as the company disclosed that it presently contains more than 1 bn AI videos.
Testing and Rollout
This change is being tested over the next few weeks before a widespread rollout. This development aligns with a surge in content created by AI, spurred by new video-generation tools.
AI Proliferation Online
Studies have shown that nearly one in 10 of the most rapidly expanding content creators on a popular video site only show content made by AI. A considerable share of this material is considered low-quality AI content, a label for poor-quality, bulk-generated content that is typically illogical or bizarre.
“We know from our community that many people like content made with AI tools, from digital art to informative clips, and we intend to offer the community the option to increase or decrease of that, based on their own choices,” commented a platform representative.
Volume and Proportions
The platform announced that there are now 1.3 billion videos on its app labeled as made with AI. Overall, more than 100 m videos are submitted to the platform every day, making AI content a relatively small part of its complete catalog.
How to Adjust Settings
Viewers will be capable of decrease or raise the volume of AI content they view by opening the content preference feature in the app and selecting AI-made media. Additional categories that are already be adjusted under the tool include politics, fashion, cosmetics, and movement.
AI Disclosure Rules
TikTok’s rules mandate creators to tag lifelike AI-made content, and it bans dangerous fake videos of celebrities or emergencies. Any authentic-looking AI video that is not labeled can be removed under its user guidelines.
In addition, the service will from now on add an “AI-made” tag to content created with its built-in AI features, or identified by an industry-wide initiative for identifying content made by AI. This measure is designed to deter users from attempting to circumvent the labeling process.
AI Literacy Programs
The platform is furthermore launching a $2 million awareness program for specialists and institutions to develop educational content about responsible artificial intelligence. This project will benefit charitable organizations dedicated to teaching computer science.
Platform Protection
The video-sharing app has defended its safety measures, amid controversy over plans to lay off a large number of review team members in the UK. It is planning to cut a significant number of roles in its content moderation department in the UK capital, with trade unions and online safety experts raising concerns that humans are being replaced by AI moderation.
A company official clarified that staff-based oversight would still have a role, but AI can shield workers by filtering out the most distressing content prior to it gets reviewed by staff. The platform stated a significant reduction in explicit and harmful content handled by content reviewers over the last 12 months due to intervention by its automated systems.
It is vital to combine people and machines to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to limit contact with unsafe media as rapidly, which is where a lot of the machine support is really helping us work at speed.”
